BUSINESSTHE REGISTER
AI is becoming a bargain hunter's market, with a few luxury models on top
AI token prices are fluctuating significantly, with commodity models becoming much cheaper while frontier models see price increases. Examples include DeepSeek's 2025 model causing a market repricing and OpenAI raising GPT-5.5 costs. Companies are shifting to metered pricing as AI usage grows, leading to higher spending on tokens despite uncertain productivity gains.
Mentioned
Related Signal
Adjacent reporting
- GPT-5.5 may burn fewer tokens, but it always burns more cash
- Tokens are getting cheaper, but companies are spending even more on AI as a result, top economist warns
- Why AI token prices are about to plummet
- AI is getting expensive, but relief is on the way - just not for you
- Companies are scrambling to curtail soaring AI costs
- OpenAI is considering steep price cuts ahead of a battle with Anthropic