New Wisconsin AD Shawn Eichorst hopes to bring some Texas swagger to Madison

Shawn Eichorst, former Texas athletic director, was hired as Wisconsin's new AD with a five-year, $1.6 million contract. He aims to revitalize Wisconsin's football program, which has experienced back-to-back losing seasons, and has previously held roles at Miami, Nebraska, and Texas. His tenure at Nebraska ended in 2017 due to football struggles, and he now seeks to improve Wisconsin's performance while emphasizing a balance between confidence and humility.