Looking to buy a new car? The Fourth of July holiday may be the time, auto experts say

Auto experts recommend buying a new car around the Fourth of July holiday, citing discounts of 4% to 12% off sticker prices. Dealerships use this period as a midyear sales event to meet quotas and clear outgoing inventory. A sales manager notes that employee pricing is currently available for all sales, and experts advise being willing to walk away as a key negotiation tactic.