Bimbo’s regenerative farmland use passes half a million hectares as it eyes 100% sustainable sourcing by 2050

Grupo Bimbo, a Mexican multinational food company, has surpassed 500,000 hectares in regenerative agriculture by 2025, a 73% increase from 2024, advancing its goal of 100% sustainable sourcing by 2050. The company collaborates with farmers and suppliers to improve soil health and sustainability for crops like wheat, corn, and sugar as part of its 'For Nature' and 'Positive Nutrition' initiatives.