Half of U.S. adults under 50 get health information from influencers who mostly aren’t medical professionals, Pew finds

Half of U.S. adults under 50 rely on health information from non-medical professionals on platforms like TikTok, Instagram, and YouTube, according to a Pew survey. These influencers, including moms, coaches, and entrepreneurs, share personal experiences, with women more likely to reference motherhood. Demographics like Black, Hispanic, Asian Americans, and the uninsured are particularly reliant on influencer advice, raising concerns about health disinformation and declining trust in medical professionals.