Why is the FDA approving kid-friendly, fruit-flavored e-cigarettes?

The FDA recently approved fruit-flavored e-cigarettes despite a memo revealing they were not significantly more effective than tobacco-flavored options in helping smokers quit. The decision contradicts the agency's prior stance that such flavors risk attracting children and requires additional health benefits for approval. The memo also notes Glas Inc.'s age-verification app reduces underage use but lacks detailed data compared to previous approvals.