Jordyn Woods' Knicks bag isn't just lucky. It's smart business.

Jordyn Woods' orange tux clutch mini from her brand Woods by Jordyn became a symbolic lucky charm for the New York Knicks during their playoff run in 2026. The bag's presence correlated with team victories, and its temporary absence during a no-bag policy coincided with a loss, reinforcing its perceived influence. Woods leveraged the superstition into a marketing strategy, promoting her brand through the bag's association with Knicks success.