Brazil’s biggest soccer broadcaster Is now a guy who started on Twitch. He beat Globo

Brazil’s CazéTV, a streaming platform led by Twitch influencer Casimiro Miguel, has secured exclusive rights to all 104 World Cup matches in Brazil, surpassing traditional broadcaster Globo. FIFA’s digital partnerships aim to engage younger audiences through informal broadcasts and creator-driven content, with LiveMode (CazéTV’s parent company) also involving Cristiano Ronaldo as a shareholder.