Amazon’s four-day Prime Day begins on June 23rd

Amazon has moved Prime Day 2026 to June, starting on June 23rd at 3:01AM ET and ending June 27th at 3:01AM ET. Prime members will have access to exclusive deals, fast shipping, and member benefits, while non-members can still participate in most sales. Early deals on products like eero, Kindle, and Echo are already available, with more expected ahead of the event.