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The Nexus
TECHNOLOGYMay 27 · 14:00 UTCTECHCRUNCHTheresa Loconsolo

Google just broke SEO. Here’s what replaces it.

Google has shifted search results to prioritize AI-generated answers over traditional blue links, disrupting SEO strategies. This change, announced at Google I/O, reduces brand visibility as AI now directly describes companies to users, challenging established digital marketing practices.

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