Nearly 60% of self-employed women in Nigeria use WhatsApp for work

Nearly 60% of self-employed women in Nigeria use WhatsApp to generate income, the highest adoption rate among four surveyed countries. The study by Caribou found that approximately 1 in 6 working-age women across India, Kenya, Nigeria, and Pakistan rely on WhatsApp for their livelihoods, though access barriers like device availability and data costs remain significant challenges.