BUSINESSTHE VERGE
Microsoft brings Xbox back, scraps Microsoft Gaming
Microsoft is reverting to 'Xbox' as its gaming division brand, replacing 'Microsoft Gaming', as announced by Xbox CEO Asha Sharma. The decision was made during an internal meeting where Sharma emphasized that 'Xbox needs to be our identity', citing a departure from the previous branding. The change follows recent updates like an Xbox Game Pass price cut and hints at a partnership with Discord.
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