Paleo diet leader bans 'caveman' label, says healthy eating plan widely misunderstood

Trevor Connor, CEO of The Paleo Diet, argues that the paleo diet is often misunderstood and that many people are already following a paleo-style approach by avoiding ultra-processed foods. He rejects the 'caveman' label, emphasizing the diet's focus on whole foods like vegetables, fruits, and meats, and criticizes the Western diet as unhealthy.