Owner of viral $1.34 burger stand shares secret to keeping prices unchanged since 2006

Chris Higgitt, owner of Higgitt's Las Vegas Arcade Blackpool & £1 Burger Bar in Blackpool, England, has kept his signature burger priced at £1 since 2006 despite rising costs. He attributes the low price to efficiency, bulk purchasing, and social media exposure, with each burger costing about 50 pence to make. The business generates 90% of its revenue from the burger, which draws long lines of customers, especially during peak tourist season.