Chinese meat traders roll out Brazil’s first deforestation-free beef certification

Chinese beef traders have launched Brazil's first deforestation-free beef certification, Beef on Track, to purchase beef verified as free from illegal forest clearing, protected area use, and slave-like labor. The initiative, led by Imaflora, aims to scale sustainable practices in Brazil's cattle industry, with China's Tianjin Meat Association committing to buy at least 50,000 tons of certified beef in 2025.