BUSINESSTHE REGISTER
Memory crunch sends PC prices into double-digit climb
PC prices in Europe have risen by double-digit percentages due to shortages of DRAM and NAND memory, driven by increased demand for high-bandwidth memory in AI servers. Notebook and desktop prices climbed 11.4% and 10.5% year-on-year, respectively, despite declining unit sales, as manufacturers prioritize premium devices amid supply chain constraints.
Mentioned
Related Signal
Adjacent reporting
- Microsoft raises UK Surface prices as RAM crisis reaches the checkout
- Everpure 'takes the hit' as AI-fueled supply crunch drives prices up 70%
- BT warns of smartphone price rises due to chip shortages from AI boom
- The AI RAM shortage is also driving up SSD prices
- Steam Deck prices go through the roof as Valve blames component shortages
- AI boom tests GOP’s midterm affordability pitch as price pain spreads