BUSINESSSCMP CHINA
Can Asean chairmanship and ‘authenticity’ lift Philippines’ tourism game?
The Philippines is leveraging its ASEAN chairmanship to enhance tourism through 'warmth and authenticity,' despite challenges like accessibility issues and competition from Thailand and Indonesia. In the first four months of 2024, the country received 2.1 million tourists out of ASEAN's total 48.5 million arrivals.
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