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Gen Z is destroying another beloved beverage category as they move on to a surprising alternative
Gen Z is negatively impacting a beloved beverage category by shifting to an unexpected alternative, signaling changing consumer preferences in the market.
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Adjacent reporting
- Carlsberg Dumps Coca-Cola, Bets on Pepsi in Nordic Markets
- Trouble brewing: Britain's beloved cup of tea could soon taste more BITTER thanks to climate change, campaigners warn
- Gen Z turns on classic snacks, forcing major grocery shake-up: 'They don't trust them'
- Costco finally ditches menu item shoppers hated - but fans say the replacement is even worse
- McDonald’s plans to phase out self-serve soda machines
- McDonald's to launch new menu item in surprising collaboration: 'Absolutely feeding into addiction'