Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains

Guzman y Gomez, an Australian Mexican-themed fast food chain, is closing its US operations after failing to compete in the crowded American market. Founder Steven Marks cited unacceptable store performance and inability to justify continued investment costs. The closure reinforces the US market's reputation as a 'graveyard' for Australian fast food chains.