Why England's smallest county could become as cool as the Cotswolds: UK's first Nobu resort will turbocharge tourism - and bring in A-listers - to 'overlooked' East Midlands

England's smallest county in the East Midlands is set to experience a tourism boost with the opening of the UK's first Nobu resort, which is expected to attract A-list celebrities and elevate the region's profile to rival the Cotswolds. The development aims to transform the historically overlooked area into a premier destination.