Halifax could disappear from UK high streets as Lloyds assesses branding strategy

Lloyds Banking Group is considering phasing out the Halifax brand as part of a review of its branding strategy. The 174-year-old lender could disappear from UK high streets as early as July 1. The decision is part of a broader assessment of Lloyds' everyday banking operations under three brands: Lloyds, Halifax, and Bank of Scotland.