HEALTHMARKETWATCH
‘Fibermaxxing’ has spurred the launch of fiber sodas and gummies. Is the craze going too far?
Companies are launching fiber sodas and gummies to cash in on the 'fibermaxxing' trend, but experts question the health benefits of these functional snacks. The trend is part of a larger movement towards 'functional snacking'. Experts warn that the health benefits might be overstated.