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The Nexus
TECHNOLOGYMay 5 · 15:39 UTCARS TECHNICAKyle Hyatt

How do you design a $30,000 electric pickup? Inside Ford's skunkworks.

Ford is developing a $30,000 electric pickup despite a bleak US market, with its Universal Electric Vehicle platform designed to underpin all future electric vehicles. The project is being led at Ford's Electric Vehicle Development Center in Long Beach, California. The current administration has rescinded federal tax credits for EVs, making adoption more challenging.

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