how's pumpfun still not take seriously as a real business?

Pumpfun has burned $370 million in PUMP tokens and plans to allocate 50% of net income to buybacks and burns for the next year. The article argues Pumpfun’s success stems from monetizing speculative behavior inherent to crypto culture, with Bloomberg citing it as a major driver of memecoin growth on Solana and reports claiming over $1 billion in cumulative revenue.